An offline product needed to be digitized—without an existing interface concept and for two very different user groups. CEOs required a quick high-level overview of problem areas, while employees needed to work within the application efficiently and, most importantly, daily to provide reliable data. The key decision: the dashboard would serve as the starting point, using gamified elements to visualize progress and status—acting as an incentive to return.

From the user journeys, we developed wireframes that we iteratively refined into prototypes, ensuring stakeholders had a precise understanding of functionality and user experience early on. For the UI design, a competitive analysis pointed toward a modern, clear, and minimalist aesthetic. We visualized the status of the collaboration using traffic light colors—deliberately avoiding a broad color palette to keep the focus on the evaluation results.

Based on UX psychology, we identified the steps that new users needed to understand and implement immediately. A visible, mandatory checklist guided them through the most important tasks with a clear sense of progress, while situational tooltips provided targeted support without being overwhelming. The traffic light system from Step 2 found its true purpose here: it creates the desire to be "in the green," complemented by subtle notifications that encourage daily engagement.